AI Insights · Timothy · October 2025
Top 5 Fashion Games Performance on Android in Russia, Q3 2025
Explore the performance of the top fashion games on Android in Russia during Q3 2025, highlighting trends in downloads and active users.
In the third quarter of 2025, the fashion gaming category on Android in Russia saw diverse performance metrics across the top five applications. Here's a detailed look:
Fashion Stylist: Dress Up Game from Games2win.com experienced a consistent decline in weekly downloads, starting at around 636 and dropping to zero by the end of August. Meanwhile, weekly active users showed a notable increase, rising from 20 in mid-July to 215 by late August, before settling at 39 towards the end of September.
Gacha Life by Lunime maintained strong weekly downloads, peaking at approximately 30.1K in late July, followed by a gradual decline to 19.9K by the end of September. The app's weekly active users demonstrated fluctuations, reaching a high of 827.7K in mid-July and closing the quarter with 628K.
Gacha Life 2, also from Lunime, observed stable download numbers, with a slight decrease from 16.3K in late July to 12.3K by the end of September. The active user base showed a peak of 450.7K at the end of July, with a decline to 361.5K by the quarter's close.
Dress Up Royal Princess Doll from winkypinky had modest weekly downloads, starting at 39 and reaching a peak of 80 in late July. The active users followed a similar trend, peaking at 141 in late August before ending the quarter at 117.
Finally, Ice Princess Makeup Salon, also by winkypinky, showed a varied download pattern, with a high of 710 in late July and a close of 564 at the end of September. Active users saw a rise from 278 at the start of the quarter to 722 by the end.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored.